Customer-Market Fit: The Hero Entrepreneurs Need

Customer-Market Fit: The Hero Entrepreneurs Need

Starting a business is like embarking on a roller-coaster ride; it’s thrilling, nerve-wracking, and can leave your stomach in knots. As aspiring entrepreneurs, we often get caught up in our grand visions and brilliant ideas, forgetting one essential aspect: the...
Computer says no

Computer says no

Computer says no With it being now easier than ever to launch a business, it seems that the ubiquitous website or app is one of the first stages that a company takes in launching itself.  whilst I agree that a website and possibly an accompanying app is important to...
Aspirins and Vitamins

Aspirins and Vitamins

Aspirins and Vitamins   There’s a lovely expression which I use quite a lot when assessing a new venture which is…..”is the juice worth the squeeze”.  Balancing a good investment decision when considering “is this a great business versus just a good idea”...
It’s SME on my own

It’s SME on my own

It’s SME on my own Is there ever a better or worse time to be in a small business today?  Whatever you believe, the fact remains that the success of owning and running a small business ultimately is down to you.  Let’s look at the half empty glass for a moment:...